Marketing Content Examples For B2B Businesses
The best marketing content resonates with the consumer on an emotional level. It delivers new ideas and insights to help people to solve their problems.
If it's a compelling video presentation or an in-depth white paper, the best marketing content is valuable to its viewers and achieves its branding goals. Learn from these eight brand-name content examples that get it right:.
Blog Posts
Blog posts are a very popular type of marketing content that companies utilize to share their insights stories, thoughts and ideas on their website. They can address any topic or issue and are usually educational in nature. They can contain polls, audio, video, or images to make the content more interesting. This will improve the on-page SEO (search engine optimization).
To write blog posts of high-quality, you must first conduct market research in order to verify and discover some key facts about your audience. Once you have a good understanding of your audience and your target audience, you can begin brainstorming ideas and writing.
Blog posts can be classified into various categories, including how-tos, infographics and listicles. These types of blog posts ensure that your website is filled with variety and has the value your audience expects.
A blog post on how-to is a good example. It can teach your audience new techniques and assist them in solving an issue. This makes it an essential piece of marketing content that keeps your audience engaged. A curate collection is a specific type of listicle blog post that provides numerous actual examples to prove an idea. This type of post can be used to promote the brand and boost its credibility.
Case Studies
Case studies might not be as exciting as a viral article, however, they're still one of the most effective marketing pieces you can create. They are great for showcasing your expertise and building trust with potential customers. A case study that is well-written can help your audience to solve a particular problem by demonstrating how the product or service helped a prior customer with the same issue.
You can employ various formats of content to make your case studies more interesting such as infographics and videos. Be careful not to turn your case studies into adverts because this could damage the credibility of your business. Instead, concentrate on creating a useful resource that will motivate and inspire your readers.
You can also use case studies to display testimonials from customers and user-generated content. This increases trust and makes your site more credible. UGC is particularly effective when it's backed by data.
White Papers
White papers unlike feature and blog posts, typically longer and offer more information and research. B2B brands use them to demonstrate leadership in their field or offer a unique perspective to help customers make buying decisions, learn more about their industry, or solve problems for their business.
Because of their high level of content that is in-depth, they are a great way to build trust with casual readers and positioning companies as a trusted source of information. They can also assist potential customers to move through the sales funnel.
White papers can be found in various formats but the most effective ones are tailored to specific audience. Everything from the tone to distribution strategy should be tailored to your ideal reader.
White papers are typically used to communicate research findings. However, it's easy for them stray from the field of practical application into the realm of theoretical. Backgrounders and problem-solving papers should include some form of success stories to keep readers interested. White papers are increasingly incorporating interactive designs. They let the reader filter charts and tables to focus only on the information they need. This makes it easier for the reader to understand and navigate through the sales channel.
Videos
Videos are a great way to communicate with your customers and are an excellent way to promote your company in a lively and engaging manner. They are great for capturing the attention of your audience and conveying complicated concepts.
Some of the most common video types are instructional videos, demonstrations, and tutorials. These videos are designed to educate your customers about your products and enhance their loyalty.
These videos can be used to highlight the expertise of your industry and can be used for an article on your blog, or in an sales presentation. These videos are an excellent tool to connect with your audience. Particularly, if they're relevant and relate to current events or cultural movements.
If you're releasing an animated explainer video or a live Q&A session testimonials are a great method to build trust with your customers and entice new customers to purchase your product. You can ask your existing customers to record their experience with your brand or go on Reddit and organize an AMA (Ask Me Anything) session. You can create screen-shares as well as how-to videos that are titled according to specific issues. If you have an ecommerce solution that can help small to mid-sized companies manage their online stores, name your video "How to Create Shopify Store". This will allow it to rank higher in search engines.
Testimonials
Testimonials are another form of social proof that helps people believe in a brand. They can be found in text or video format and are a fantastic tool to boost sales and improve a business's online image.
Testimonial content is effective because it focuses on the requirements of the customer and how the company's products or services helped them solve their problems. It also provides credibility to the business since it shows that others have utilized the product and found it beneficial.
If you choose to use testimonials, make sure that they include the name, company, and the title of the person. This will enhance their credibility. Make the testimonials as personal as you can by adding a face. This will also help create an emotional bond between the customer and brand.
While some businesses choose to have a separate testimonials page and include them on other pages on the website. For instance when a testimonial is about a particular product it can be displayed on the product's checkout page. This will prevent a testimonials page being visited less often than other pages and will still give the same social evidence.
Interactive Landing Pages
Interactive elements on landing pages boost the amount of engagement visitors have. This kind of content can help your company to convert visitors into leads. Rather than being a static site that has the standard sign-up form and other marketing content, interactive pages can offer an experience that is enjoyable for your audience.
This interactive landing page for Mooala's dairy-free milk employs an approach that is playful to keep the customer engaged. The page includes a simple sign-up form with several options, which speeds up the process of conversion even more.
Another example of a landing page that is interactive is this one from TransferWise, a money-transfer service. The first screen uses real-life examples and social proof to convince potential customers that the service will be worth it. marketing software online lets them to fill out a simple form to find out more about how the product functions.
A landing page can be an excellent method for B2B marketers to build an email list. You can offer a free eBook, webinar, or a free trial, or any other content to entice your audience to sign up in exchange for their contact information.
Headache Trackers
Content should inform consumers about headache triggers, and the best way to treat them in the initial phase of consideration. Infographics that offer information on the causes of headaches, or white papers that offer proprietary research on headache remedies are a few examples. White papers require users to give their email addresses to gain access, which helps build credibility and trust with prospective customers. Minen states that headache trackers, which allow users to monitor their stress levels and food intake, could be useful for the consideration stage. However, users must be careful about making conclusions based on tracking data, she adds. It may not be a true reflection of the triggers for headaches.